of OE or Better Quality Products
Carquest works in close partnership with many major automotive suppliers and manufacturers and provides products that meet or exceed original-equipment (OE) specifications and performance.
Carquest Red-Blue-Gold Products
Carquest tailors its selection of products carefully by offering a “good-better-best” option on certain critical items. Providing options to customers may help them to be more receptive to the advised repairs, while assuring that they are making the right choice for their individual needs.
Gold. Carquest Gold products are the highest-quality OE or better products on the market. They are often superior in durability, reliability and performance to the equipment originally built into most vehicles. Many of your customers will appreciate the opportunity to invest in this kind of upgrade, given the performance and safety benefits.
Blue. Most Carquest products fall into the Blue category. Designed to meet the demands of the professional technician and automotive enthusiast, this level represents the broadest segment of the line in terms of product coverage, breadth, selection and application. They have been specifically developed to meet or exceed original-equipment specifications and performance.
Red. Carquest Red products offer the customer a selection of safe, effective and reliable product solutions designed for price-sensitive applications.